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Precious Sound has pushed the material possibilities of music to create a new medium through which to experience it: playable gold, platinum, and silver records. In 2024, Precious Sound announced its first playable records in collaboration with Third Eye Blind, honoring the sound and meaning of "Jumper". The company also launched its collectibles line of spectacular limited-edition products honoring musical icons and metal craftsmanship. The company was formed by Mark Sutton and Ursina Beerli, two friends with deep experience in precious metals and an adoration for music and its emotions. The company is based in Zurich, with a second base in New York, and a production partner in Munich. 

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